Keystroke Knowledge is now part of Oscar Research Ltd. A new website will be available shortly. Meantime, please contact us for count requests or any other enquiries. Data and service levels are unaffected by the changes and we look forward to continue providing high quality data solutions and support to Keystroke clients.
Welcome to Keystroke Knowledge!
We are a small information management business specialising in PUBLIC SECTOR lists.
Quality is our key word.
- Universities & Colleges Key
We are aware that the structure of public sector organisations
can be confusing - we therefore offer a free advice service to
help you choose the areas that are relevant to you. We can
suggest the most appropriate contacts for your requirements -
just give us a call.
Keystroke Knowledge was established 20 years ago; our regular
customers include many public sector organisations in Local and
Central Government, national charities, universities and conference organisers.
Where does the data come from?
Our in-house team at Keystroke Knowledge research all the information directly
with each organisation in our databases. The research is carried out by a variety
of methods to ensure the most thorough results. All our information is regularly
checked and updated because we regard accuracy and reliability as vitally important.
Further assurances about the data quality are provided through regular usage by our
high profile clients.
How do I choose which information I need?
The starting point is to look at the data sheets for the types of organisation you want to target.
The data sheets are contained in the data pack.
There is a separate data sheet for each of our databases giving a brief description of
the particular list and a breakdown of numbers of addresses in each of the available
categories. The number of matching records for the whole UK is shown alongside each
category. For example:- Local Government officers can be selected by a) job function b)
type of authority c) size of population served by the authority. One or more of these
selection criteria may be used in a count. Apart from the categories specific to each
particular database all of the information can be selected by geographical location
(either by county or postcode).
Job Function is used as the prime category on several of the databases - job titles
vary greatly and we have found it more helpful when categorising to use the function
of the job to identify responsibility. However, when you receive the data, each individual
record will contain a specific job title.
What does the data look like?
Data can be supplied on labels, CD, or e-mail. We can provide data in a variety
of formats; either ASCII comma delimited, CSV, Excel or Access. Each address
normally consists of a named contact, job title, affiliation and address with
the optional addition of telephone numbers, fax numbers, job function categories
and categories relating to the organisation as illustrated below.
|Mr E Mann
|Director of Resources
|Anon County Council
||category relating to organisation
||First Tier Officer
||job function category
De-Duplication of records is done automatically
In the above example, the Director of Resources has two
job functions - administrative services and financial
services. If both of these job functions were in your
selection criteria Mr E Mann would only be counted once.
This overlap means that it is not always possible simply
to add the numbers next to your chosen categories on the
data sheet to get an exact total - contact us for de-duplicated counts.
How do I order?
Since the number of records we hold is constantly changing,
and duplications may need to be removed (see above), you will
need to contact us for an exact count before placing an order.
We usually fax or email a quote, which is returned to us signed,
& then the data will usually be sent out within 2 working days,
quite often the same day although this cannot be guaranteed.
Plaese have a look at our contact details
Additional services provided by Keystroke Knowledge
We can keycode data by adding your code to each address, to help you monitor responses from your mailings.
Special data selections which do not correspond to our standard categories or locations are also available, for a small extra charge.
Mailing fulfilment - why not let us provide a full mailing service? Details of this service are available on request. Please contact
us for further details on any of the above services.